Helen of Troy Acquires Brut Brand ● Helen of Troy Ltd. executives announced that the company will acquire from Unilever the rights to the Brut brand in the U.S., Canada and the rest of the Western Hemisphere. Unilever will receive $55 million cash in the transaction, executives said. Idelle Labs Ltd., a Helen of Troy subsidiary, will market and sell the Brut line of products. Helen of Troy will receive the existing inventory of the Brut products, which includes Brut fragrances, de...